Financement PME

Financement PME

Logo and Website Creation for a funding company in Quebec

Financement PME, logo et website bring up-to-date

Intro

Financement PME offers a funding service for small and medium companies. As they are well established on the market, we already had a logo and a website but both were outdated and needed to be bring up to date.

Step 1 - Logo Creation

Their logo was an arrow and bow forming the “F” of “Financement”. They liked this concept and asked me to play around with it to give it a modern twist. That is how the idea of this 3D arrow in a circle came to my mind. I added some orange color to highlight the brand.

Step 2 - Website Design

The website contained a lot of information. It was very important to organize the website for easy navigation.
We separated the information in two main parts:
– what would be the needs of potential clients
– what are the offered services

That way, it is more likely that the client is going to find what he is looking for via the main menu in the header.
The remaining content is accessible via a burger menu on the top right of the website.
Financement PME also needed a very visible form so customers could send a request at any time. This form is displayed in the first block of the website then again in the scrolling bar on top.

The result is colorful but not aggressive. The pictures add an artistic touch and the main goal is achieved as the form is really highlighted all along.

Testimonial

We have been lucky to collaborate on a regular basis with Melanie on web projects. Melanie is always available, collaborating and very involved with her ideas, her talent and her sense of caring. She is autodidact in order to face the challenges when it comes to create a website. We recommend her services based on high esteem to everyone who is looking for a reliable and approchable partner.

– Richard | GRP Consulting CEO